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Successful organizations are continually looking for ways and areas to
improve in order to gain a competitive advantage. Two critical questions
that are often asked by senior management are: how do we know that resources
are being properly allocated, and how can we better utilize our limited
resources? These questions moved us to examine the whole issue of what are
the critical elements which contribute to organizational success. As a
result of this examination, we discovered that when an organization's
systems and departments are aligned, the greater their success. We know that
the interrelationships of processes and departments within an organization
are an important element in determining overall success. If the marketing
and R&D departments are both strong, but they are not working together, the
result will be the identification of products or services that no one wants.
By the same token if an organizations structure does not support its
strategy, the organization is out of alignment and the strategy will
probably not be achieved. Organizations that learn to identify new
relationships between what they do and the results they seek can further
increase the gap between themselves and their competitors. This is important
in today's business environment. Constant radical change, uncertainty,
new rules and regulations, increased customer demands, and "alphabet soup
programs" proliferate our daily business environment. How to manage it and
how to thrive under these conditions depends a great deal upon how well your
organization is aligned
D.LAL.O.G. (Data Indicating Alignment of Organizational
Goals) is an organizational assessment tool that provides information as to
how well critical elements are working together to achieve business and
strategic goals. It also identifies which of these critical elements are
working against you. Our approach is unique in that we measure the
interrelationships of the essential elements which become predictors of
future strength. We are not concerned with measuring communication for
communications sake, but rather how effectively is an organization
communicating to its employees. As such our approach is outcome focused,
rather than simply measuring non-relevant activities
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