Issue 26
May 18, 2004
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In
this Issue:
Are
You a Master of Success?
Last month I had the pleasure and
privilege of meeting and listening to Dr. Ivan Misner, a world-renowned leader
in the area of business referral marketing. Dr. Misner was promoting his newly
published book �Masters of Success� which I have found to be very
enlightening. This book is a
collection of stories and articles by and about a number of other individuals
who have been recognized as being highly successful, and is filled with
insightful ideas about the nature of success, some of which I would like to
share (with some of my own insights and comments).
Success come in Cans,
failure comes in Cant�s. I am sure we
all know people who have succeeded at something with no more ammunition than the
belief that they would succeed. On
the other hand we all probably know those who do not succeed because they
believed that success is not within their grasp. Abraham Lincoln lost seven legislative
and congressional races before being elected president of the United
States. It is said that Thomas
Edison tried 10,000 times to develop a usable electric light bulb before he
finally succeeded. Would we still
be enslaved in darkness if these men had decided, �it can�t be done�? (Yes, the
pun was intended).
The word Luck is not
part of success. It often
appears that people who have succeeded at something just happened to catch a
lucky break, or be in the right place at the right time. Actually it is more likely that they did
something to cause that �lucky� break or that they made plans that put them in
the right place at the right time.
More often than not, success is the result of hard work, persistence and
the unwillingness to accept defeat.
Failure is only an
event, it is not a person. Consider
Lincoln and Edison. Although these
men had many unsuccessful trials they did not consider themselves failures. They did not give up. After all, success and failure are
really only results. We strive for
more of the result called success and less of the result called failure. Fortunately, we put a heavier weighting
on success, rather than failure.
Consider the average golfer (hacker) when one good shot (forget the 99
bad shots) of a round is encouragement to come back and try again.
Success is
personal. Wealth, fame and power seem to be our
standard measures for success. But
are these things truly the measures of success that we want? Would you accept all the wealth, fame
and power you could ask for, if it meant you would live a miserable life? Before you accept and pursue someone
else�s definition of success, be certain you understand what it means to
you. I was surprised to read of
many wealthy, famous and influential people who felt that their real measure of
success was somewhere else; family, friends, employees, society etc. And, that
those standard measures were merely byproducts of a true
success.
Success is the journey,
not the destination. When you
achieve some level of success, what do you do? Well, you might celebrate! That would be nice, but then what? Do you just sit on your pinnacle of
success? Pinnacles have a tendency
to be rather tenuous and uncomfortable places to sit, and they tend to erode
away with time. Really successful
people move on to the next pinnacle and then the next and so forth. Success is a continuous process, the
successive realization of your own worthwhile achievable
goals.
Success Comes on the
Backs of Others. Does this
mean that we should treat others as our lackeys or beasts of burden? Of course not! I should state this better as �Success
comes as a gift on the backs of others�.
Even the most acknowledged �Self Made� person will proclaim that they
achieved success as the result of the contributions of many other people. Developing, supporting and maintaining
relationships are a cornerstone of developing a formula for
success.
The Secret of
Success. I saved this for last because it is so
profound, and people keep searching for it so I thought I would prolong the
search a little longer. OK here it
is: The Secret to Success is �There
is no secret�. That may be
disappointing to some, but those who have followed the preceding parts of this
article had probably figured it out already. If you can get a highly successful
person to tell you their �secret of success� it will probably be along the lines
of �hard work, persistence, reliance on others, and an unwillingness to accept
defeat�. Well, we�ve heard this all
before and it is very common knowledge, so where is the secret, if there is
any? The most well known secret of
success is that it is the �Uncommon application of Common Knowledge�. This is well known because almost
everyone has access to common knowledge.
It is only a secret if people cannot or will not apply it to their own
personal idea for success.
Masters of Success, edited by Ivan Misner
and Don Morgan, Entrepreneur Press, 2004
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John Yost
ProCompass Management
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(831) 438-7833
john.yost@procompass-ms.com
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